Corporate Communications Policy

• A set of guidelines for all materials whether written or verbal, intended for internal or external distribution.
• Updated key messages that represent the main points that DAMAC or any affiliate wish to communicate to the general public or any stakeholder group.
• A set of guidelines for defining those who may speak on behalf of the organisation, and under what circumstances.
• Produced to protect DAMAC and individual employees who act as its spokespersons.
• To provide clear and precise guidelines to give spokespersons the right tools with which to engage media and the general public.
• To ensure that DAMAC presents coherent and cohesive messages to the general public and other stakeholder groups.

WHO ARE THE SPOKESPERSONS?

• All spokespersons must be media trained.

GENERAL CORPORATE COMMUNICATIONS POLICIES

• All media contact is coordinated through Corporate Communications, and must conform to the media communications policy.
• All public relations activities are coordinated through the Corporate Communications department.
• Any and all printed or presentation materials are subject to DAMAC’s branding and identity instructions.

GENERAL COMMUNICATIONS POLICIES

• DAMAC does not provide revenue or other balance sheet information in numerical form unless in the reported financials.
• If profit, sales or revenue numbers are discussed, they should be couched in terms of percentages only.
• DAMAC is apolitical.
• DAMAC does not comment on government policy, regulatory or legal issues.
• DAMAC does not comment on internal policies or procedures or other internal issues.
• DAMAC does not comment on staff movements or other HR issues.
• DAMAC does not comment on the activities of other companies, industry associations, or other organisations.
• DAMAC does not comment on market speculation or rumours.
• DAMAC does not comment on hypothetical situations.
• DAMAC does not proactively comment on Health & Safety issues. If any issues arise, we may comment on a reactive basis only.

Information provided to external sources must be information that is authorised for release, and has been verified as accurate. GENERAL COMMUNICATIONS POLICIES - MEDIA RELATIONS All media contact is coordinated through Corporate Communications. If you get a call from the media the following ground rules must be observed:

1. All media interviews or appointments must be arranged through Corporate Communications; please refer any requests to them. Do not arrange or accept any independently arranged media appointments.
2. Only approved spokespersons are authorised to have contact with journalists and/or media personnel. The list of approved speakers is available from Corporate Communications.
3. If a non-approved spokesperson from DAMAC receives a media enquiry, they must without comment be referred to Corporate Communications.
4. All approved speakers when talking to the media, prepare a thorough message. Consider the likely reaction of delivering the message directly to any/all of our key audiences. All media enquiries must be worked upon with DAMAC Corporate Communications on developing your key messages and answers to potentially difficult questions.

If you have any questions, please contact our country Corporate Communications representative.

Corporate Communications contacts:
UAE:
Mariam Farag, Vice President – Corporate Communications
Tel: +971 4 3731000 Ex 2181,
EmaiI: mariam.farag@damacgroup.com